Real estate agent, the trades you trying You will not be the first. Since five years, each year, more than 1,000 agencies see the day. And there are now some 26,000 business cards "green", those required by the prefectures to lead an agency from 21,000 in 2000 and 17,000 in the 1990s. "Without real estate agencies, banks and hairdressing, there is more no trade in the centre of the small French cities", said Bernard of experts, co-Chair of the network of franchises Laforêt Immobilier, which has Flash development. "We have no difficulty to recruit", it said. The profile type "Great frameworks groups who are laid off or who are tired of the pressure."
All new arrivals swear: they engage in real estate by interest for... architecture, decoration, their fellow citizens or their city. Of course. But it doesn't attract flies with vinegar. The size of the cake has simply multiplied by two, since the fees are indexed to the price of transactions! In addition, the rate of rotation is accelerated: housing average owner changes every eight years, against thirteen in the 1980s. "About me, within a radius of less of 300 metres, the number of agencies has doubled", notes Hervé de Saint-Hilaire, owner of an agency in Paris, rue de Vaugirard, behind the Luxembourg.
Commissions: amounts fly
Professionals jostle in the places most expensive Cannes has more than 450 agencies but they migrate now more and more to the suburbs or the campaign. The pattern of Laforêt underscores the success of its new franchise to les Mureaux in Yvelines, whereas the notary of Mauriac, a village of the Centre region, remained single for decades, faces, since 2002, four competitors.
And the movement was not completed. Laforêt said spotted 250 possible locations, i.e. that combine a minimum circle of 5,000 owners within a radius of action of fifteen minutes. And if the trend is returned "The networks would be better armed to resist as the independent," replied his boss.
In the meantime, all goes well. Paul-Louis Camizon, founder of Feau, Parisian high range housing specialist, is not: "be aware, the profit in 2005 32 million corresponds to the turnover achieved in 1996. Nothing surprising, the commission average, or about 5 of the sale price, lies today between 5,000 and 6,000 euros, is two times more than ten years ago. The lesser quarters produces 15,000 euros in fees! Real estate agents have swear that they are small care, organize dozens of visits, meet hundreds of questions, etc., once the euphoria of recent years, there are strong chances that the commissions will be increasingly negotiated. Because how to justify the amount of 150,000 euros for the sale of a Parisian apartment of EUR 3.1 million, to request a notary of the 7th arrondissement of Paris
Moreover, competition is fierce. "After publishing an advertisement to sell my two-piece, specifying"agencies not required", I received the following days a quarantine of calls to different professionals to convince me of their case", says Benedict, journalist for the "echoes".
Banks entering the game
Of course, the profession lives properly. But the reality of the profession is not flamboyant, moderates the National Federation of real estate (Fnaim). An agency is a proximity with 2 employees shop which emits on average 180.000 euros in annual sales. A vision that do not share large networks (Century 21, Orpi, Laforêt, Era, Guy Hocquet, notice...), which dominate the market. More ambitious, they talk about average turnover of 350,000 euros. In reality, the palette to the remuneration of the patterns of Agency is very broad, a salary of Middle Manager in the record of 180.000 euros by a franchisee of Laforêt.
To open an agency Nothing is easier. Just three years of experience in real estate or a level of training bac 3. "To settle, the ideal is to raise a budget of 150,000 at 180.000 euros, including a third in capital and the rest by borrowing, and a team with three commercial and an Assistant", explains in green. In General, the creator found his release in three years.
New phenomenon: banks, always looking for customers, interested in the trade. Since the acquisition, last December, the Bordeaux real estate management firm Lamy by Caisse d'Epargne, already owner of the administrator of property Gestrim, the world of real estate agents noise of rumours. There are those who have received fabulous redemption offers and those who attempt to entice away top sellers. Apart from the Caisse d'Epargne has become with 300 agencies number